2015 整装待发 2015 Move Forward !

一年过去新年到！我也该趁此机会思考思考，接下来该如何有效地推广手工皂了。

之前 研发产品时， 总是随心随性地， 又喜追求标新立异。 以后要改啦！ 接下来 应该专注于手工皂的基本功能 ： 洁净，护肤， 环保，无负担。

首先要改变大众对手工皂的刻板印象， 以为手工皂就是“贵”。 其实一些纯具温和洁净功能的基础手工皂， 价钱其实相当实惠的。

皮肤过敏的人特别需要不含化学物质的手工皂， 若是长期使用的话， 我会鼓励客人预购/订制，可以享有批发优惠， 减轻成本。

至于护肤保养的手工皂， 不可避免地还是需要使用高档材料制作， 价位必然比较高， 可是若和市面上知名品牌的护肤品相比， 价钱其实高贵不贵。还是值得投资的。

艺术造型的手工皂礼品虽然很精致讨喜， 不过制作过程复杂费时， 且废料太多，不符合节俭原则， 我就决定不做了。

以上算是2015年的策略吧！ ^^

It’s new year again. ^^ Hmm…. Let’s take this opportunity to think for a while, what should be my next step to effectively promoting handmade soap ?

Unlike previous free and easy working style, that emphasis only on product uniqueness, I shall now focus on the fundamental function of natural soap : cleansing, skincare, earth friendly and harmless.

My first aim is to change the public's stereotype towards handmade soap, which always perceive handmade soap as expensive stuff. In fact, certain handmade soap of basic mild cleansing function could be quite affordable.

Natural handmade soap is chemical free, which is especially needed to take care of allergic skin. As this would be long term consumption, I would suggest clients to pre-purchase/pre-order so to enjoy wholesale discount, hence reduce cost.

Handmade soap for skincare / anti-aging purpose is inevitably requires high-end materials. The price may not be so accommodative. However, its value is relatively much more worthwhile compared to branded skincare products on grocery shelves.

Artistic handmade soap gift items are fine and attractive. The production process is very complicated and time consuming besides produces much wastage. Well, forget about it.

Above is my strategic plan for 2015. ^^